Decision-LiftandShift

Lift and Shift: A New NAVIS White Paper

“Lift and shift” is a phrase we use to discuss the process of reviewing your marketing and sales channels. When the data points to a channel with untapped potential, you’ve got to lift it up; when that channel drives revenue growth or reduces costs, you shift resources toward it. Lift is all about digging into …

No Vacany Sold Out Hotel

Goodbye Compression, Hello Competition: How to be Competitive in a Post-Compression Hotel World

The basic principle of supply and demand has given all hoteliers, flagged and independent alike, some great opportunities to take advantage of compression in the past year, particularly since group business soared in 2016. Loosely defined, compression refers to periods of time when a hotel is near full occupancy. As a result of high occupancy …

Vince Kenkel News

Hospitality Tech Leader NAVIS Appoints Industry Veteran as New Vice President of Engineering

Former Evisions and Webtrends Executive to Oversee Software Delivery and Drive Client Success BEND, Ore. (Dec. 20, 2016) – NAVIS, the #1 reservation sales and marketing technology provider for the hospitality industry, has welcomed Vince Kenkel, seasoned technology executive, as their new vice president of engineering. Kenkel comes to NAVIS with more than two decades …

Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

news

CEO Kyle Buehner: Look beyond traditional barriers to fuel success

What are the trends that the hospitality industry will be talking about in 2017? We’ll see a renewed focus on growing occupancies in 2017 after this year’s slowing occupancy rate and the expected rise in supply. One significant difference in this next cycle will be the need to protect and grow profitability while increasing occupancy. …

VRMA 2016 Takeaways

The One Quick Fix That Will Immediately Improve Reservations Conversions & Sales for Vacation Rentals

Before VRMA National, our team made over 400 calls to a total of 84 properties. Our goal was to look beyond our clients—we already know how they are doing—to take the pulse of vacation rental reservations sales, locating the strengths and weaknesses of the industry and benchmarking so vacation rental professionals can compare how their …

Homeaway Blog - Vacation Rentals and Revenue

What’s Happening with HomeAway & How You Can Still Make Money

There has been quite a lot of ‘conversation’ in the vacation rental industry regarding HomeAway’s recent email to customers notifying them that the company “will deactivate listings that contain messaging indicating that travelers are encouraged to pay outside of our reservation system.” This does not preclude vacation rental managers (VRMs) from posting a web address, …