Marketing ROI Measurement
It’s an age-old problem that continues to confound marketers – measuring the return on marketing spend. Millions are needlessly wasted each year on campaigns that don’t move the revenue needle.
Tracking and measuring marketing ROI requires an inter-connected system that tracks online and offline (phone) responses, and ties actual booked revenue with campaigns; a technology that automatically and consistently captures and reports this data.
The Solution to Marketing ROI Measurement:
- Deploy an integrated system to attribute activity and revenue to campaigns
- Capture and report on all online and offline success for a true measure
- Create and use real time results to reallocate spend to campaigns now proven to deliver
- Leverage NAVIS’ Marketing Automation, Reservations Sales Optimization, and Hospitality CRM solutions to get more ROI
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