VRMA 2016 Takeaways

The One Quick Fix That Will Immediately Improve Reservations Conversions & Sales for Vacation Rentals

Before VRMA National, our team made over 400 calls to a total of 84 properties. Our goal was to look beyond our clients—we already know how they are doing—to take the pulse of vacation rental reservations sales, locating the strengths and weaknesses of the industry and benchmarking so vacation rental professionals can compare how their …

Successful Technology Implementation Checklist

7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the household? Does the pup sleep a lot or does he need to hike up mountains? How much energy will …

Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

Humanize Guest Data

3 Simple Steps To Humanize Your Data

Data is only as valuable as the story it tells. Many hotels and vacation rentals find themselves in the midst of massive amounts of data. You’re collecting it from a wide array of sources, but how are you using it? Connecting the dots between guests and their preferences/behaviors and then drawing a line between this …

Questions for Technology Vendors - Chalkboard

13 Questions to Ask Before You Marry a Technology Partner (with Downloadable Worksheet for HITEC)

In her NY Times article, “13 Questions to Ask Before Getting Married,” Eleanor Stanford suggests couples talk to each other about a variety of essential issues before tying the knot because doing so before committing makes for a more stable, less conflicted, and overall more successful relationship. For instance, she poses questions like, Will we …

Girls Trip Planning Travel

Guest Booking Path Phase IV: Build Up & Excitement

In her studies of love and brain chemistry, biological anthropologist Dr. Helen Fisher has discovered that anything that causes excitement increases dopamine and has the same effect on the brain as romantic love. Otherwise put, excitement is powerful stuff. It stands to reason then that being a part of encouraging a traveler’s excitement about an …

Revenue Management Optimization Team Picture

Creating a Revenue Management Culture

“Eventually, everything connects – people, ideas, objects. The quality of the connections is the key to the quality per se.” Charles Eames A Common Hospitality Situation Crystal Mountain Resort, a popular family-run property in Michigan with 247 privately owned cottages, condos and homes, found itself in an all-too-common situation. Marketing was creating high-volume promotions through …