Experiential Travel - Man watching Sunrise

Winning at experiential travel: combining data and storytelling to compel your guests

Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to stay. For hotels, this is a good thing. NAVIS among others has shown that as the desire for the “experiential” grows, so grows …

WorkSmarter

The Incredible Wisdom Derived from Connecting Data

“NAVIS has had a huge impact on our business and has taught us how to use our ‘data’ to the fullest extent.” Sheila Hauser, Director of Marketing, Collins Vacation Rentals Programmer Daniel Keys Moran said, “You can have data without information, but you cannot have information without data.” Further to this, you cannot have informative data …

Hospitality Brand Loyalty

Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship; it is built by connection. The benefits of achieving true loyalty are many, but when it comes to profitability, in particular, loyal repeat guests are essential. …

RegOnline-HeaderOrlFeb15

High-Tech Meets High Touch: 3 Ways to Make Sure Your Guests Feel the Love

High-tech or the personal touch…which trend will you follow in 2015? Say “yes” to both and watch your leisure revenue grow! Wherever hospitality thought leaders gathered in 2014, the buzz was the same: your guests want a unique experience based on their personal preferences. What used to be the emerging trend is fast becoming business …

VRMA-EU-Conference-Attendees

Americans are on the Move and There’s a Brand New Way to Book ‘Em

NAVIS plans to increase its “reach” in more ways than one. That’s why CEO Kyle Buehner and VP of Sales Michelle Marquis traveled to the VRMA European Seminar last month in Bruges, Belgium. Kyle called it “the perfect opportunity to explore the market for NAVIS solutions outside North America.” Hello 2014! Upbeat travel news is …

Vail-Cascade-Resort-2

How to Boost Your Bottom Line with Data Mining

A stunning winter wonderland – Vail Cascade Resort, site of the HUG Conference 2013. The hot topic at this cool venue? Use data mining to tailor marketing messages that hit your target audience. Data mining is about to revolutionize how you do business. How big a deal is it? Consider how the combustible engine changed …