Trends2017_NYSkyline

2017 Hospitality Trends for Hotels and Vacation Rentals

Five Answers to the Big Hospitality Question: Where Are We Going This Year? Unless you’re on the ski slopes, winter’s recent generosity probably has you daydreaming about your next big trip, a decision based on a combination of factors including cost, location, and time, among others. While travelers consider their aspirations for the year, the …

Decision-LiftandShift

Lift and Shift: A New NAVIS White Paper

“Lift and shift” is a phrase we use to discuss the process of reviewing your marketing and sales channels. When the data points to a channel with untapped potential, you’ve got to lift it up; when that channel drives revenue growth or reduces costs, you shift resources toward it. Lift is all about digging into …

No Vacany Sold Out Hotel

Goodbye Compression, Hello Competition: How to be Competitive in a Post-Compression Hotel World

The basic principle of supply and demand has given all hoteliers, flagged and independent alike, some great opportunities to take advantage of compression in the past year, particularly since group business soared in 2016. Loosely defined, compression refers to periods of time when a hotel is near full occupancy. As a result of high occupancy …

Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

Successful Technology Implementation Checklist

7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the household? Does the pup sleep a lot or does he need to hike up mountains? How much energy will …

Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

Humanize Guest Data

3 Simple Steps To Humanize Your Data

Data is only as valuable as the story it tells. Many hotels and vacation rentals find themselves in the midst of massive amounts of data. You’re collecting it from a wide array of sources, but how are you using it? Connecting the dots between guests and their preferences/behaviors and then drawing a line between this …