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What’s Culture Got to Do With It? How to Turn Reservations Takers into Revenue Makers

A reservations agent who is on the phone right now with a prospective guest potentially has thousands of dollars on the line. Reservations agents have more influence on revenue every day than just about anyone on a property. Rarely, however, are they offered the kind of salary that goes with this responsibility—the valuable incentives that, …

Trends2017_NYSkyline

2017 Hospitality Trends for Hotels and Vacation Rentals

Five Answers to the Big Hospitality Question: Where Are We Going This Year? Though it’s still snowing in many parts of the country (or perhaps because it’s still snowing), there’s a whole lot of talk about summer vacation right now. Summertime camps and childcare are being sorted out and weeks are being set aside for …

Decision-LiftandShift

Lift and Shift: A New NAVIS White Paper

“Lift and shift” is a phrase we use to discuss the process of reviewing your marketing and sales channels. When the data points to a channel with untapped potential, you’ve got to lift it up; when that channel drives revenue growth or reduces costs, you shift resources toward it. Lift is all about digging into …

No Vacany Sold Out Hotel

Goodbye Compression, Hello Competition: How to be Competitive in a Post-Compression Hotel World

The basic principle of supply and demand has given all hoteliers, flagged and independent alike, some great opportunities to take advantage of compression in the past year, particularly since group business soared in 2016. Loosely defined, compression refers to periods of time when a hotel is near full occupancy. As a result of high occupancy …

Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

Successful Technology Implementation Checklist

7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the household? Does the pup sleep a lot or does he need to hike up mountains? How much energy will …

Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …