Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

Successful Technology Implementation Checklist

7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the household? Does the pup sleep a lot or does he need to hike up mountains? How much energy will …

Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

Humanize Guest Data

3 Simple Steps To Humanize Your Data

Data is only as valuable as the story it tells. Many hotels and vacation rentals find themselves in the midst of massive amounts of data. You’re collecting it from a wide array of sources, but how are you using it? Connecting the dots between guests and their preferences/behaviors and then drawing a line between this …

HITEC 2016 Takeaways Blog | NAVIS

5 Big Hotel Trends & Takeaways from the Biggest HITEC Ever

HITEC was fast-paced and brilliant this year, even bigger and better than years past. There were more attendees and vendors than ever, and it showed in the volume (dialed to 20) and in the content. Though there were fresh ideas circulating everywhere we turned, here are what we think are the five most universally useful …

Questions for Technology Vendors - Chalkboard

13 Questions to Ask Before You Marry a Technology Partner (with Downloadable Worksheet for HITEC)

In her NY Times article, “13 Questions to Ask Before Getting Married,” Eleanor Stanford suggests couples talk to each other about a variety of essential issues before tying the knot because doing so before committing makes for a more stable, less conflicted, and overall more successful relationship. For instance, she poses questions like, Will we …

Guest Booking Path Post Stay Social Media

Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …