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The Achilles Heel of Growing Hospitality Companies: Multi-Channel Lead Management

“The NAVIS tracking and lead management system has been very beneficial for our business… We are able to pull data very easily and follow up with potential guests that didn’t book on first (or second) contact… I couldn’t imagine managing a sales team without it.”1 Katrina George, Revenue Manager Emerald Isle Realty Right now globally …

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Profitability Strategy #1: Maximize the Value of Vacation Rental Leads

French writer Émile Zola once said, “If I cannot overwhelm with my quality, I will overwhelm with my quantity.” So often in hospitality this is the case—the desire for more leads rather than a higher quality of them—and it is a trend to which vacation rentals are especially prone. Both quantity and quality must be …

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Inbox Avalanche? 3 Ways to Turn VR Inquiries into Gold

Can you ever have too much of a good thing? Vacation Rental Managers (VRMs) may be tempted to answer “Yes!” when they gaze at the avalanche of email inbox leads. What’s going on here? Shifts in the hospitality market have put vacation rentals on the map like never before. The Sharing Economy has more travelers …

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Want to Drive VR Demand? Answer 4 Essential Questions to Harvest More Leads

An extensive survey by JD Power finds that guests who make reservations over the phone are more engaged and have a more positive experience than those who book on any other channel. Michelle Marquis, NAVIS VP, Marketing & Strategic Initiatives, shared her experience on how to make the most from the direct channel at Cornell …