2348c25

Understanding Guest Acquisition: Thinking Beyond Marketing Spend

According to new research by Kalibri Labs, the cost of acquiring hotel customers through marketing and distribution channels is rising at twice the rate of hotel revenue growth. Online marketing expenditures and third-party commissions receive the most airtime when it comes to breaking down guest acquisition costs and proposing remedies, but there is more to …

HOW_TO_REDUCE_COSTS

4 Tips for Reducing Guest Acquisition Costs

Alongside the rise in third-party distribution costs, the hotel industry has seen the advent of NetRevPar, a way to calculate revenue that includes the cost of capturing the reservation; the growth of meta search engines into facilitated booking sites; and OTA consolidation that threatens to overpower the industry altogether. The NY Times noted last week …

NAVIS-blog-1

3 Travel Trends & How Your Property Can Take Full Advantage

We’re gonna have happy holidays in the hospitality industry this year and here’s why: Trend #1:  Business is good. Business is very good. The conference circuit this fall reflected an economic uptick across the board – hotels, resorts and vacation rentals. Smith Travel Research (STR) reports 46 months in a row of RevPAR growth. Better …