Drive Sales eBook Blog

Transforming Reservation Inquiries into Profitable Sales

To think that the days of traditional reservations agents are dead is both exactly right and exactly wrong. Technology may be moving at break-neck speed, but the trusted voice channel is still alive and well. The phones still ring—a lot. Over half of reservations are still booked via the phone, but it’s all more efficient …

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Guest Booking Path Phase III: Booking

The Booking: at once the Holy Grail, the Great White Whale, and the Great Pyramid of the modern travel world. Though at times evasive, the booking is the pinnacle of achievement. After visiting an average of 38 websites and threatening abandonment for a better rate here or a better review there, a traveler has decided …

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Winning the War on Booking Friction for High-Consideration Stays

Friction reduces conversions, frustrates customers, and eats away at your bottom line. It can be anything from a slow-loading page to unclear instructions during the checkout process. When TripAdvisor launched its instant booking feature on mobile, the company announced it was aiming to “remove friction” from the booking process.1 TripAdvisor knew that converting travelers to …

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NAVIS Launches New Narrowcast Vacation Rental Edition

With a new modular architecture that enables a tailored set of functionality, Narrowcast VR Edition enables companies to choose a scaleable solution to meet their unique needs BEND, OR – Oct 05, 2015 – NAVIS, the leader in integrated hospitality sales and marketing solutions, is today announcing the launch of NAVIS Narrowcast Vacation Rental Edition, …

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The Most Valuable High Touch Guest Service Channels in the High Tech Digital Age

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and the use of mobile devices by travelers who shop, plan, and book online shines a light on the challenges hoteliers face in their fragmented, complex …

Chart detailing Average Hotel Stay Values and ADR

Hotel Guests Earned Via Phone Worth More Than Web

George Bernard Shaw once said, “The single biggest problem in communication is the illusion it has taken place.” The rise of digital/mobile means of research and booking has spiked an exponential growth in written and visual communications—and with it an increased likelihood that the communication isn’t really taking place, that it’s missing the mark.   …

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Bring on the Lux: 4 Reservation ‘Musts’ for Premium Properties

“There’s no other overflow/after-hours reservation service out there that does what you do for 4 and 5 star resorts and we are extremely pleased with your team’s performance, professionalism and how they’ve represented our luxury resort.” – Jeremy Fain, Director of Revenue, Ojai Valley Inn & Spa What defines a luxury property? What raises guest …