Revenue Management Optimization Team Picture

Creating a Revenue Management Culture

“Eventually, everything connects – people, ideas, objects. The quality of the connections is the key to the quality per se.” Charles Eames A Common Hospitality Situation Crystal Mountain Resort, a popular family-run property in Michigan with 247 privately owned cottages, condos and homes, found itself in an all-too-common situation. Marketing was creating high-volume promotions through …

Businessman drawing Profits concept

Revenue Management: Profitability Starts Here

By Pam Carder, NAVIS Revenue Management Strategist, CRME Historically, reservation sales, marketing, and revenue management have operated in functional silos. Three staffers working in different corners of the office to somehow silently accomplish many of the same goals. For the past two decades, revenue managers have been responsible for demand and pricing management, while marketing …

Woman with a laptop on the beach

Profitability Strategy #5: 5 Must-Have Tactics to Beat the Competition

There is no denying that traveler demand has grown—in fact, it is anticipated to double in the next 20 years alongside population growth (Forbes). However, the increased volume of travelers only accounts for a portion of the vacation rental boom of the past few years. The growth of the vacation rental industry has been equally …