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CEO Kyle Buehner: Look beyond traditional barriers to fuel success

What are the trends that the hospitality industry will be talking about in 2017? We’ll see a renewed focus on growing occupancies in 2017 after this year’s slowing occupancy rate and the expected rise in supply. One significant difference in this next cycle will be the need to protect and grow profitability while increasing occupancy. …

Humanize Guest Data

3 Simple Steps To Humanize Your Data

Data is only as valuable as the story it tells. Many hotels and vacation rentals find themselves in the midst of massive amounts of data. You’re collecting it from a wide array of sources, but how are you using it? Connecting the dots between guests and their preferences/behaviors and then drawing a line between this …

DontHateIntegrate

The Hum of a Well-Oiled Machine: The Benefits of Integrated Sales & Marketing Teams

The rise of new revenue management practices in the past two decades has brought substantial shifts in the way the hospitality industry handles rates and inventory. Despite bringing revenue gains (some suggest as much as 45 to 85 percent), revenue management has not been widely integrated with other core hospitality disciplines, namely sales and marketing.1 …

Hospitality Client Advocates Super Heroes

The Strategic Value of a Knowledgeable Business Coach

“Our NAVIS Client Advocate… is what we call our high performers, the “Crystal Difference.” He is part of our Crystal Mountain Family, and we owe a lot of our success to him. He is definitely a shining star.” Sophia Hogarth, Reservation Sales Supervisor, Crystal Mountain Resort Some technology vendors will toss over the keys and say “Good …

Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …