Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

VRMA 2016 Takeaways

The One Quick Fix That Will Immediately Improve Reservations Conversions & Sales for Vacation Rentals

Before VRMA National, our team made over 400 calls to a total of 84 properties. Our goal was to look beyond our clients—we already know how they are doing—to take the pulse of vacation rental reservations sales, locating the strengths and weaknesses of the industry and benchmarking so vacation rental professionals can compare how their …

Homeaway Blog - Vacation Rentals and Revenue

What’s Happening with HomeAway & How You Can Still Make Money

There has been quite a lot of ‘conversation’ in the vacation rental industry regarding HomeAway’s recent email to customers notifying them that the company “will deactivate listings that contain messaging indicating that travelers are encouraged to pay outside of our reservation system.” This does not preclude vacation rental managers (VRMs) from posting a web address, …

VRMA Conference Can't Miss Sessions

Can’t Miss Events at VRMA National

The good news is that the vacation rental industry is projected to grow 9.7% per year through 2020 (Statista). For vacation rental managers (VRMs), this growth comes with a new set of challenges. In addition to an overall increase in competition, Andrew McConnell of Rented.com notes that there’s been convergence in the marketplace. Travelers aren’t …

Successful Technology Implementation Checklist

7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the household? Does the pup sleep a lot or does he need to hike up mountains? How much energy will …

Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

Top Conferences for Vacation Rental Managers

4 “Can’t Miss” Fall 2016 Conferences For Vacation Rental Managers

There are so many great conferences for vacation rental managers these days—yet so little time. We’ve narrowed it down to the best-of-the-best events that will empower you to head back to the office and make an immediate impact to your business. (Some are even free. Can it get any better?) Mind & Dine by Bluetent www.mindanddine.com …