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What’s Culture Got to Do With It? How to Turn Reservations Takers into Revenue Makers

A reservations agent who is on the phone right now with a prospective guest potentially has thousands of dollars on the line. Reservations agents have more influence on revenue every day than just about anyone on a property. Rarely, however, are they offered the kind of salary that goes with this responsibility—the valuable incentives that, …

Trends2017_NYSkyline

2017 Hospitality Trends for Hotels and Vacation Rentals

Five Answers to the Big Hospitality Question: Where Are We Going This Year? Though it’s still snowing in many parts of the country (or perhaps because it’s still snowing), there’s a whole lot of talk about summer vacation right now. Summertime camps and childcare are being sorted out and weeks are being set aside for …

Decision-LiftandShift

Lift and Shift: A New NAVIS White Paper

“Lift and shift” is a phrase we use to discuss the process of reviewing your marketing and sales channels. When the data points to a channel with untapped potential, you’ve got to lift it up; when that channel drives revenue growth or reduces costs, you shift resources toward it. Lift is all about digging into …

Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

VRMA 2016 Takeaways

The One Quick Fix That Will Immediately Improve Reservations Conversions & Sales for Vacation Rentals

Before VRMA National, our team made over 400 calls to a total of 84 properties. Our goal was to look beyond our clients—we already know how they are doing—to take the pulse of vacation rental reservations sales, locating the strengths and weaknesses of the industry and benchmarking so vacation rental professionals can compare how their …

Homeaway Blog - Vacation Rentals and Revenue

What’s Happening with HomeAway & How You Can Still Make Money

There has been quite a lot of ‘conversation’ in the vacation rental industry regarding HomeAway’s recent email to customers notifying them that the company “will deactivate listings that contain messaging indicating that travelers are encouraged to pay outside of our reservation system.” This does not preclude vacation rental managers (VRMs) from posting a web address, …

VRMA Conference Can't Miss Sessions

Can’t Miss Events at VRMA National

The good news is that the vacation rental industry is projected to grow 9.7% per year through 2020 (Statista). For vacation rental managers (VRMs), this growth comes with a new set of challenges. In addition to an overall increase in competition, Andrew McConnell of Rented.com notes that there’s been convergence in the marketplace. Travelers aren’t …