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Profitability Strategy #4: Employ Actionable Analytics Then Act

For vacation rentals, the volume of available data is matched only by the variety sources providing that data, including: third-party and listing site data individual home data collective portfolio data owned property and managed property data reservations data email list and campaign data online vs. offline data owner and guest data “There’s no such thing …

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5 Strategies to Increase Vacation Rental Profitability in 2016

From 2013 to 2014, vacation home sales rose 57.4% and almost 90% of those are on their way to the rental market right now (Washington Post, HomeAway). As vacation rental management companies (VRMC’s) embark on strategies and budgets for the coming year, consideration must be given to the increasingly demanding expectations of owners and guests. …

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NAVIS Launches New Narrowcast Vacation Rental Edition

With a new modular architecture that enables a tailored set of functionality, Narrowcast VR Edition enables companies to choose a scaleable solution to meet their unique needs BEND, OR – Oct 05, 2015 – NAVIS, the leader in integrated hospitality sales and marketing solutions, is today announcing the launch of NAVIS Narrowcast Vacation Rental Edition, …

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Are You a Scalable Leader?

One of my employees recently asked me, “As you continue to move up in the company, how do you stay on top of everything?”  As I processed the question I quickly reflected on how much my role has changed over the years. My focus now as a leader is to help others get their job …

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Google AdWords and TWI: What’s new?

You might have heard recently about an upcoming change to how Google AdWords handles their URLs. Google has supplied a help sheet to walk you through this process: https://support.google.com/adwords/answer/6049217 With this change, there are a few things to be aware of as a NAVIS client to ensure that your TWI and marketing tracking continue functioning …