NLC_2016

Trends & Strategic Takeaways from the NAVIS Leaders Conference

With over 160 attendees from 80 companies and a roster of high-profile speakers, attendees left the 2016 NAVIS Leaders Conference with a better understanding of industry trends and strategies to make them more competitive—setting them up to “Go Far”—in the coming year. Speakers at the event included Peter Yesawich, Vice Chairman of MMGY Global and …

customer-loyalty

The Extraordinary Value of the Repeat Guest

What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests more carefully? Repeat guests are exponentially more prized than new guests are. Their business costs less to acquire, and according to a Gallup study, engaged guests (a category that includes repeat guests) are all around …