Girls Trip Planning Travel

Guest Booking Path Phase IV: Build Up & Excitement

In her studies of love and brain chemistry, biological anthropologist Dr. Helen Fisher has discovered that anything that causes excitement increases dopamine and has the same effect on the brain as romantic love. Otherwise put, excitement is powerful stuff. It stands to reason then that being a part of encouraging a traveler’s excitement about an …

Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

WorkSmarter

The Incredible Wisdom Derived from Connecting Data

“NAVIS has had a huge impact on our business and has taught us how to use our ‘data’ to the fullest extent.” Sheila Hauser, Director of Marketing, Collins Vacation Rentals Programmer Daniel Keys Moran said, “You can have data without information, but you cannot have information without data.” Further to this, you cannot have informative data …

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Getting Personal: HSMAI Digital Marketing Strategy Conference Takeaways

While personalization is not a new topic, the level of emphasis it has received at the HSMAI Digital Marketing Strategy Conference this year signifies how important it is to fine-tune the customization of hotel marketing and service. Personalization is necessary at every step along the guest journey from the hundreds of micro-moments guests have across …

Hospitality Brand Loyalty

Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship; it is built by connection. The benefits of achieving true loyalty are many, but when it comes to profitability, in particular, loyal repeat guests are essential. …

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High-Tech Meets High Touch: 3 Ways to Make Sure Your Guests Feel the Love

High-tech or the personal touch…which trend will you follow in 2015? Say “yes” to both and watch your leisure revenue grow! Wherever hospitality thought leaders gathered in 2014, the buzz was the same: your guests want a unique experience based on their personal preferences. What used to be the emerging trend is fast becoming business …

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5 Ways to Grow Your Revenue in 2015

NAVIS is now bi-coastal! We opened our Eastern Regional Office in Orlando, FL with a gala on September 25th. Now, we’re ready to grow even more leisure revenue for our expanding list of clients. And speaking of revenue growth–read on for how to plan for a prosperous 2015. Has your revenue strategy kept pace with …