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Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …

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Getting Personal: HSMAI Digital Marketing Strategy Conference Takeaways

While personalization is not a new topic, the level of emphasis it has received at the HSMAI Digital Marketing Strategy Conference this year signifies how important it is to fine-tune the customization of hotel marketing and service. Personalization is necessary at every step along the guest journey from the hundreds of micro-moments guests have across …

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Digital Media Best Practices for Vacation Rentals

The natural follow-up to understanding your channels, data, and guests is to put this CRM goldmine to work. With a torrent of digital opportunities, it is easy to get swept away with initiatives—trying to push out so many campaigns that quality suffers. It’s also easy to rely entirely on listing sites, which are essential of …

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Five Ways to Make the 2016 Budget Season More Hospitable

Ask most digital marketers, and they will nearly always recommend that a hotel invests 75% of marketing funds in digital. A Boston University report shows that in reality, 25-30% of marketing budgets (not limited to hospitality) are in digital marketing with some inching toward 50%. Online bookings are approximately 55% of total bookings, and while …

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4 Tips for Reducing Guest Acquisition Costs

Alongside the rise in third-party distribution costs, the hotel industry has seen the advent of NetRevPar, a way to calculate revenue that includes the cost of capturing the reservation; the growth of meta search engines into facilitated booking sites; and OTA consolidation that threatens to overpower the industry altogether. The NY Times noted last week …

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The Most Valuable High Touch Guest Service Channels in the High Tech Digital Age

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and the use of mobile devices by travelers who shop, plan, and book online shines a light on the challenges hoteliers face in their fragmented, complex …

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What Booking on Google Means for Hotels

Travelers now have the option of booking a hotel room directly through Google, Google+, and Google Maps. While the “Book on Google” feature is currently in the beta phase, it speaks to the ever-increasing competition for market share. While there are benefits to this facilitated booking arrangement, when it comes to direct bookings — and …