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Understanding Guest Acquisition: Thinking Beyond Marketing Spend

According to new research by Kalibri Labs, the cost of acquiring hotel customers through marketing and distribution channels is rising at twice the rate of hotel revenue growth. Online marketing expenditures and third-party commissions receive the most airtime when it comes to breaking down guest acquisition costs and proposing remedies, but there is more to …

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The Most Valuable High Touch Guest Service Channels in the High Tech Digital Age

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and the use of mobile devices by travelers who shop, plan, and book online shines a light on the challenges hoteliers face in their fragmented, complex …

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What Booking on Google Means for Hotels

Travelers now have the option of booking a hotel room directly through Google, Google+, and Google Maps. While the “Book on Google” feature is currently in the beta phase, it speaks to the ever-increasing competition for market share. While there are benefits to this facilitated booking arrangement, when it comes to direct bookings — and …

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3 Travel Trends & How Your Property Can Take Full Advantage

We’re gonna have happy holidays in the hospitality industry this year and here’s why: Trend #1:  Business is good. Business is very good. The conference circuit this fall reflected an economic uptick across the board – hotels, resorts and vacation rentals. Smith Travel Research (STR) reports 46 months in a row of RevPAR growth. Better …

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Want to Drive VR Demand? Answer 4 Essential Questions to Harvest More Leads

An extensive survey by JD Power finds that guests who make reservations over the phone are more engaged and have a more positive experience than those who book on any other channel. Michelle Marquis, NAVIS VP, Marketing & Strategic Initiatives, shared her experience on how to make the most from the direct channel at Cornell …

The Mobile Shift and Your Voice Channel

Mobile and tablet use is on the rise and “more and more people are using their phones or tablets to book travel.” This is what is being said all over the internet, in webinars, industry sites and just about all anyone talks about when discussing what is changing in hospitality marketing. Here are the facts. 42% …