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Digital Media Best Practices for Vacation Rentals

The natural follow-up to understanding your channels, data, and guests is to put this CRM goldmine to work. With a torrent of digital opportunities, it is easy to get swept away with initiatives—trying to push out so many campaigns that quality suffers. It’s also easy to rely entirely on listing sites, which are essential of …

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The Three Big Myths of Email Marketing: How to Really Win Your Guests’ Loyalty

Tired of lackluster revenue reports? “Join the Revenuetion” at the Los Angeles Convention Center, June 23-26. NAVIS is driving a revenue revolution–our revenuetion–against even a single missed revenue opportunity from your voice and data channels. Meanwhile, follow the myth-busting tips below and start your own revenuetion to “Reach” a new level of effectiveness with your …

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Email Marketing and Gmail’s New Tabs Feature

A few months ago, Google redesigned their email inbox, introducing a new Tab format which categorizes user’s emails into Primary, Social and Promotions Tabs, with Promotions taking the far right position on the page. Gmail is now the #1 worldwide platform for emails with 425 million monthly active users, surpassing Hotmail in 2012.  In the …

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Email Subject Lines: 8 Tips for Getting your Emails Opened

The Subject line of your email campaign is the first thing your reader sees and can mean the difference between being read and being dumped. There are other factors which affect open rates, such as: List quality Frequency Sender Nature of the message However, the Subject line can make or break your email effectiveness. Here …