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Winning at experiential travel: combining data and storytelling to compel your guests

Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to stay. For hotels, this is a good thing. NAVIS among others has shown that as the desire for the “experiential” grows, so grows …

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Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

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Five Ways to Make the 2016 Budget Season More Hospitable

Ask most digital marketers, and they will nearly always recommend that a hotel invests 75% of marketing funds in digital. A Boston University report shows that in reality, 25-30% of marketing budgets (not limited to hospitality) are in digital marketing with some inching toward 50%. Online bookings are approximately 55% of total bookings, and while …

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Profitability Strategy #4: Employ Actionable Analytics Then Act

For vacation rentals, the volume of available data is matched only by the variety sources providing that data, including: third-party and listing site data individual home data collective portfolio data owned property and managed property data reservations data email list and campaign data online vs. offline data owner and guest data “There’s no such thing …

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Profitability Strategy #3: Improving Guest Service While Increasing Reservations

From 2014 to 2015, Narrowcast captured over 8 million vacation rental calls, equating to over 38 million minutes of dialogue with guests. That’s an average of 4.75 minutes per call. A comparable standard for visitors to vacation rental websites is hard to come by and, frankly less meaningful. No matter the multitude of analytics available, …

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Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship; it is built by connection. The benefits of achieving true loyalty are many, but when it comes to profitability, in particular, loyal repeat guests are essential. …

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NAVIS Launches New Narrowcast Vacation Rental Edition

With a new modular architecture that enables a tailored set of functionality, Narrowcast VR Edition enables companies to choose a scaleable solution to meet their unique needs BEND, OR – Oct 05, 2015 – NAVIS, the leader in integrated hospitality sales and marketing solutions, is today announcing the launch of NAVIS Narrowcast Vacation Rental Edition, …