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Guest Booking Path Phase III: Booking

The Booking: at once the Holy Grail, the Great White Whale, and the Great Pyramid of the modern travel world. Though at times evasive, the booking is the pinnacle of achievement. After visiting an average of 38 websites and threatening abandonment for a better rate here or a better review there, a traveler has decided …

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Guest Booking Path Phase I: The Dream

The President of the Rhode Island School of Design John Maeda once noted that seemingly opposite scientists (introverted and technical) and artists (uninhibited and expressive) are more similar than not. Much of their symmetry lies in their process. For instance, they ask the big questions about society, and they pursue these matters via open-ended inquiry …

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Winning at experiential travel: combining data and storytelling to compel your guests

Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to stay. For hotels, this is a good thing. NAVIS among others has shown that as the desire for the “experiential” grows, so grows …

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Getting Personal: HSMAI Digital Marketing Strategy Conference Takeaways

While personalization is not a new topic, the level of emphasis it has received at the HSMAI Digital Marketing Strategy Conference this year signifies how important it is to fine-tune the customization of hotel marketing and service. Personalization is necessary at every step along the guest journey from the hundreds of micro-moments guests have across …

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Are You Making It Easy for New Guests to Book?

  “Growth is everything for hotels,” notes Skift’s just-released “Megatrends Defining Travel in 2016.” So simple and so true. Growth strategies may read differently depending on the size, brand scale, and category of hotel, but growth is essential to thriving in a market with a more diverse set of players than ever before, like private …

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NAVIS Launches New Narrowcast Vacation Rental Edition

With a new modular architecture that enables a tailored set of functionality, Narrowcast VR Edition enables companies to choose a scaleable solution to meet their unique needs BEND, OR – Oct 05, 2015 – NAVIS, the leader in integrated hospitality sales and marketing solutions, is today announcing the launch of NAVIS Narrowcast Vacation Rental Edition, …