Hospitality Brand Loyalty

Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship; it is built by connection. The benefits of achieving true loyalty are many, but when it comes to profitability, in particular, loyal repeat guests are essential. …

customer-loyalty

The Extraordinary Value of the Repeat Guest

What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests more carefully? Repeat guests are exponentially more prized than new guests are. Their business costs less to acquire, and according to a Gallup study, engaged guests (a category that includes repeat guests) are all around …

RegOnline-HeaderOrlFeb15

High-Tech Meets High Touch: 3 Ways to Make Sure Your Guests Feel the Love

High-tech or the personal touch…which trend will you follow in 2015? Say “yes” to both and watch your leisure revenue grow! Wherever hospitality thought leaders gathered in 2014, the buzz was the same: your guests want a unique experience based on their personal preferences. What used to be the emerging trend is fast becoming business …