Hospitality Client Advocates Super Heroes

The Strategic Value of a Knowledgeable Business Coach

“Our NAVIS Client Advocate… is what we call our high performers, the “Crystal Difference.” He is part of our Crystal Mountain Family, and we owe a lot of our success to him. He is definitely a shining star.” Sophia Hogarth, Reservation Sales Supervisor, Crystal Mountain Resort Some technology vendors will toss over the keys and say “Good …

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What Hotels Should Ask of Their Data

In travel, it seems we often look outward before looking inward, starting with the answers without having asked the questions that help us arrive at truly useful conclusions. For instance, how often have you rolled out a marketing plan without a detailed review of your guests and their spend from the previous year or two? …

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Reservation Agents Are Your Front Line: How to Coach a Winning Team

How do you measure your search engine marketing success? If you use only online metrics, you miss the biggest piece of the profitability puzzle, according to Michelle Marquis, NAVIS VP of Marketing and Strategic Initiatives. She clued in the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference in New York City on …