Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

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13 Questions to Ask Before You Marry a Technology Partner (with Downloadable Worksheet for HITEC)

In her NY Times article, “13 Questions to Ask Before Getting Married,” Eleanor Stanford suggests couples talk to each other about a variety of essential issues before tying the knot because doing so before committing makes for a more stable, less conflicted, and overall more successful relationship. For instance, she poses questions like, Will we …

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Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …

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Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

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What Hotels Should Ask of Their Data

In travel, it seems we often look outward before looking inward, starting with the answers without having asked the questions that help us arrive at truly useful conclusions. For instance, how often have you rolled out a marketing plan without a detailed review of your guests and their spend from the previous year or two? …

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Top 5 Hotel Trends in 2016 and How You Can Capitalize on Them

Marriott is purchasing Starwood, Expedia is buying HomeAway, Priceline has an exclusive agreement with TripAdvisor Instant Booking, and Google has made clear its intentions to expand and improve Book on Google. To say the hotel industry is in flux is an understatement. In order to effectively map out strategies and budgets that will achieve occupancy …

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Are You a Scalable Leader?

One of my employees recently asked me, “As you continue to move up in the company, how do you stay on top of everything?”  As I processed the question I quickly reflected on how much my role has changed over the years. My focus now as a leader is to help others get their job …