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The Achilles Heel of Growing Hospitality Companies: Multi-Channel Lead Management

“The NAVIS tracking and lead management system has been very beneficial for our business… We are able to pull data very easily and follow up with potential guests that didn’t book on first (or second) contact… I couldn’t imagine managing a sales team without it.”1 Katrina George, Revenue Manager Emerald Isle Realty Right now globally …

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Profitability Strategy #1: Maximize the Value of Vacation Rental Leads

French writer Émile Zola once said, “If I cannot overwhelm with my quality, I will overwhelm with my quantity.” So often in hospitality this is the case—the desire for more leads rather than a higher quality of them—and it is a trend to which vacation rentals are especially prone. Both quantity and quality must be …

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5 Strategies to Increase Vacation Rental Profitability in 2016

From 2013 to 2014, vacation home sales rose 57.4% and almost 90% of those are on their way to the rental market right now (Washington Post, HomeAway). As vacation rental management companies (VRMC’s) embark on strategies and budgets for the coming year, consideration must be given to the increasingly demanding expectations of owners and guests. …

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Understanding Guest Acquisition: Thinking Beyond Marketing Spend

According to new research by Kalibri Labs, the cost of acquiring hotel customers through marketing and distribution channels is rising at twice the rate of hotel revenue growth. Online marketing expenditures and third-party commissions receive the most airtime when it comes to breaking down guest acquisition costs and proposing remedies, but there is more to …

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Inbox Avalanche? 3 Ways to Turn VR Inquiries into Gold

Can you ever have too much of a good thing? Vacation Rental Managers (VRMs) may be tempted to answer “Yes!” when they gaze at the avalanche of email inbox leads. What’s going on here? Shifts in the hospitality market have put vacation rentals on the map like never before. The Sharing Economy has more travelers …