Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

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Digital Media Best Practices for Vacation Rentals

The natural follow-up to understanding your channels, data, and guests is to put this CRM goldmine to work. With a torrent of digital opportunities, it is easy to get swept away with initiatives—trying to push out so many campaigns that quality suffers. It’s also easy to rely entirely on listing sites, which are essential of …

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What Hotels Should Ask of Their Data

In travel, it seems we often look outward before looking inward, starting with the answers without having asked the questions that help us arrive at truly useful conclusions. For instance, how often have you rolled out a marketing plan without a detailed review of your guests and their spend from the previous year or two? …

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Five Ways to Make the 2016 Budget Season More Hospitable

Ask most digital marketers, and they will nearly always recommend that a hotel invests 75% of marketing funds in digital. A Boston University report shows that in reality, 25-30% of marketing budgets (not limited to hospitality) are in digital marketing with some inching toward 50%. Online bookings are approximately 55% of total bookings, and while …

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Profitability Strategy #4: Employ Actionable Analytics Then Act

For vacation rentals, the volume of available data is matched only by the variety sources providing that data, including: third-party and listing site data individual home data collective portfolio data owned property and managed property data reservations data email list and campaign data online vs. offline data owner and guest data “There’s no such thing …

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NAVIS Launches New Narrowcast Vacation Rental Edition

With a new modular architecture that enables a tailored set of functionality, Narrowcast VR Edition enables companies to choose a scaleable solution to meet their unique needs BEND, OR – Oct 05, 2015 – NAVIS, the leader in integrated hospitality sales and marketing solutions, is today announcing the launch of NAVIS Narrowcast Vacation Rental Edition, …

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The Extraordinary Value of the Repeat Guest

What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests more carefully? Repeat guests are exponentially more prized than new guests are. Their business costs less to acquire, and according to a Gallup study, engaged guests (a category that includes repeat guests) are all around …