Guest Booking Path Post Stay Social Media

Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …

Personalized Guest Experience for Hotel and Vacation Rental Stays

Guest Booking Path Phase V: The Stay

“The Connection Economy thrives on abundance. Connections create more connections.” Seth Godin, Best-Selling author, entrepreneur, marketer, and public speaker As the most personal phase of the guest booking path, the Stay offers the greatest opportunity to make a connection with the guest. As Godin notes, trust is one of the four pillars of the Connection …

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What Hotels Should Ask of Their Data

In travel, it seems we often look outward before looking inward, starting with the answers without having asked the questions that help us arrive at truly useful conclusions. For instance, how often have you rolled out a marketing plan without a detailed review of your guests and their spend from the previous year or two? …

Hospitality Brand Loyalty

Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship; it is built by connection. The benefits of achieving true loyalty are many, but when it comes to profitability, in particular, loyal repeat guests are essential. …

customer-loyalty

The Extraordinary Value of the Repeat Guest

What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests more carefully? Repeat guests are exponentially more prized than new guests are. Their business costs less to acquire, and according to a Gallup study, engaged guests (a category that includes repeat guests) are all around …

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5 Ways to Grow Your Revenue in 2015

NAVIS is now bi-coastal! We opened our Eastern Regional Office in Orlando, FL with a gala on September 25th. Now, we’re ready to grow even more leisure revenue for our expanding list of clients. And speaking of revenue growth–read on for how to plan for a prosperous 2015. Has your revenue strategy kept pace with …

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The Three Big Myths of Email Marketing: How to Really Win Your Guests’ Loyalty

Tired of lackluster revenue reports? “Join the Revenuetion” at the Los Angeles Convention Center, June 23-26. NAVIS is driving a revenue revolution–our revenuetion–against even a single missed revenue opportunity from your voice and data channels. Meanwhile, follow the myth-busting tips below and start your own revenuetion to “Reach” a new level of effectiveness with your …