Budget for 2016, wooden blocks on a wooden background

Five Ways to Make the 2016 Budget Season More Hospitable

Ask most digital marketers, and they will nearly always recommend that a hotel invests 75% of marketing funds in digital. A Boston University report shows that in reality, 25-30% of marketing budgets (not limited to hospitality) are in digital marketing with some inching toward 50%. Online bookings are approximately 55% of total bookings, and while …

facebook_graphic

The Three Big Myths of Email Marketing: How to Really Win Your Guests’ Loyalty

Tired of lackluster revenue reports? “Join the Revenuetion” at the Los Angeles Convention Center, June 23-26. NAVIS is driving a revenue revolution–our revenuetion–against even a single missed revenue opportunity from your voice and data channels. Meanwhile, follow the myth-busting tips below and start your own revenuetion to “Reach” a new level of effectiveness with your …

VRMA-EU-Conference-Attendees

Americans are on the Move and There’s a Brand New Way to Book ‘Em

NAVIS plans to increase its “reach” in more ways than one. That’s why CEO Kyle Buehner and VP of Sales Michelle Marquis traveled to the VRMA European Seminar last month in Bruges, Belgium. Kyle called it “the perfect opportunity to explore the market for NAVIS solutions outside North America.” Hello 2014! Upbeat travel news is …

Vail-Cascade-Resort-2

How to Boost Your Bottom Line with Data Mining

A stunning winter wonderland – Vail Cascade Resort, site of the HUG Conference 2013. The hot topic at this cool venue? Use data mining to tailor marketing messages that hit your target audience. Data mining is about to revolutionize how you do business. How big a deal is it? Consider how the combustible engine changed …