Revenue Management Optimization Team Picture

Creating a Revenue Management Culture

“Eventually, everything connects – people, ideas, objects. The quality of the connections is the key to the quality per se.” Charles Eames A Common Hospitality Situation Crystal Mountain Resort, a popular family-run property in Michigan with 247 privately owned cottages, condos and homes, found itself in an all-too-common situation. Marketing was creating high-volume promotions through …

Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

Businessman drawing Profits concept

Revenue Management: Profitability Starts Here

By Pam Carder, NAVIS Revenue Management Strategist, CRME Historically, reservation sales, marketing, and revenue management have operated in functional silos. Three staffers working in different corners of the office to somehow silently accomplish many of the same goals. For the past two decades, revenue managers have been responsible for demand and pricing management, while marketing …

hotel-booking

Top 5 Hotel Trends in 2016 and How You Can Capitalize on Them

Marriott is purchasing Starwood, Expedia is buying HomeAway, Priceline has an exclusive agreement with TripAdvisor Instant Booking, and Google has made clear its intentions to expand and improve Book on Google. To say the hotel industry is in flux is an understatement. In order to effectively map out strategies and budgets that will achieve occupancy …

Woman with a laptop on the beach

Profitability Strategy #5: 5 Must-Have Tactics to Beat the Competition

There is no denying that traveler demand has grown—in fact, it is anticipated to double in the next 20 years alongside population growth (Forbes). However, the increased volume of travelers only accounts for a portion of the vacation rental boom of the past few years. The growth of the vacation rental industry has been equally …

Chart detailing Average Hotel Stay Values and ADR

Hotel Guests Earned Via Phone Worth More Than Web

George Bernard Shaw once said, “The single biggest problem in communication is the illusion it has taken place.” The rise of digital/mobile means of research and booking has spiked an exponential growth in written and visual communications—and with it an increased likelihood that the communication isn’t really taking place, that it’s missing the mark.   …