Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

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What Hotels Should Ask of Their Data

In travel, it seems we often look outward before looking inward, starting with the answers without having asked the questions that help us arrive at truly useful conclusions. For instance, how often have you rolled out a marketing plan without a detailed review of your guests and their spend from the previous year or two? …