Guest Booking Path Post Stay Social Media

Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …

Tropical hut on water at sunset

Guest Booking Path Phase I: The Dream

The President of the Rhode Island School of Design John Maeda once noted that seemingly opposite scientists (introverted and technical) and artists (uninhibited and expressive) are more similar than not. Much of their symmetry lies in their process. For instance, they ask the big questions about society, and they pursue these matters via open-ended inquiry …

Experiential Travel - Man watching Sunrise

Winning at experiential travel: combining data and storytelling to compel your guests

Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to stay. For hotels, this is a good thing. NAVIS among others has shown that as the desire for the “experiential” grows, so grows …

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Digital Media Best Practices for Vacation Rentals

The natural follow-up to understanding your channels, data, and guests is to put this CRM goldmine to work. With a torrent of digital opportunities, it is easy to get swept away with initiatives—trying to push out so many campaigns that quality suffers. It’s also easy to rely entirely on listing sites, which are essential of …

Woman with a laptop on the beach

Profitability Strategy #5: 5 Must-Have Tactics to Beat the Competition

There is no denying that traveler demand has grown—in fact, it is anticipated to double in the next 20 years alongside population growth (Forbes). However, the increased volume of travelers only accounts for a portion of the vacation rental boom of the past few years. The growth of the vacation rental industry has been equally …

customer-loyalty

The Extraordinary Value of the Repeat Guest

What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests more carefully? Repeat guests are exponentially more prized than new guests are. Their business costs less to acquire, and according to a Gallup study, engaged guests (a category that includes repeat guests) are all around …

Promotions

Email Marketing and Gmail’s New Tabs Feature

A few months ago, Google redesigned their email inbox, introducing a new Tab format which categorizes user’s emails into Primary, Social and Promotions Tabs, with Promotions taking the far right position on the page. Gmail is now the #1 worldwide platform for emails with 425 million monthly active users, surpassing Hotmail in 2012.  In the …