Secrets of Superstar Marketing Teams

The 6 Secrets of Rock Star Hospitality Marketing Teams

Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention the array of strategies required to make any one of those channels really productive. In fact, forty-six percent of travel marketers say that determining where to …

Guest Booking Path Post Stay Social Media

Guest Booking Path Phase VI: Post-Stay Sharing

Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and share widely works to the great advantage of those who create travel experiences. According to a recent study, 76 percent of travelers post their vacation photos to …

Hospitality Client Advocates Super Heroes

The Strategic Value of a Knowledgeable Business Coach

“Our NAVIS Client Advocate… is what we call our high performers, the “Crystal Difference.” He is part of our Crystal Mountain Family, and we owe a lot of our success to him. He is definitely a shining star.” Sophia Hogarth, Reservation Sales Supervisor, Crystal Mountain Resort Some technology vendors will toss over the keys and say “Good …

Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

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Are You a Scalable Leader?

One of my employees recently asked me, “As you continue to move up in the company, how do you stay on top of everything?”  As I processed the question I quickly reflected on how much my role has changed over the years. My focus now as a leader is to help others get their job …

innovation

3 Ways Your Property Can bGREAT (We’ll Reveal All at HITEC 2015!)

Are you ready for summer? No matter when your high season hits, prospective and returning guests are your golden key to a profitable year. Just in time for the vacation crowd, harness NAVIS technology, best practices, and trusted Client Advocates to optimize the lifetime value of your guests and prospects. Here are three ways that …

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Bring on the Lux: 4 Reservation ‘Musts’ for Premium Properties

“There’s no other overflow/after-hours reservation service out there that does what you do for 4 and 5 star resorts and we are extremely pleased with your team’s performance, professionalism and how they’ve represented our luxury resort.” – Jeremy Fain, Director of Revenue, Ojai Valley Inn & Spa What defines a luxury property? What raises guest …