Finance concept

Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

Love - Hate Relationship with Vacation Rental Technology

Vacation Rental Technology: Can’t live with it, Can’t live without it

By Michelle Marquis Technology in the vacation rental industry has evolved a great deal in the last 25 years, and the pace of new technology entrants seems to pick up daily with changes in property management systems, distribution systems, cloud-based solutions, CRMs, lead management and pricing managers. It is yet another sign of the growth …

NAVIS-NLC2015

Leisure Industry Experts Reveal Their #1 Secret: Know Thy Guests!

Every year NAVIS updates its clients on the latest industry news, trends, technology, and best practices for driving revenue. The 2015 NAVIS Leaders Conference (NLC) drew one of the largest crowds ever. Seventy percent were returning attendees and 30% were first-timers. The conference drew strong attendance from both independent hotels/resorts and vacation rental management groups. …

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Inbox Avalanche? 3 Ways to Turn VR Inquiries into Gold

Can you ever have too much of a good thing? Vacation Rental Managers (VRMs) may be tempted to answer “Yes!” when they gaze at the avalanche of email inbox leads. What’s going on here? Shifts in the hospitality market have put vacation rentals on the map like never before. The Sharing Economy has more travelers …

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High-Tech Meets High Touch: 3 Ways to Make Sure Your Guests Feel the Love

High-tech or the personal touch…which trend will you follow in 2015? Say “yes” to both and watch your leisure revenue grow! Wherever hospitality thought leaders gathered in 2014, the buzz was the same: your guests want a unique experience based on their personal preferences. What used to be the emerging trend is fast becoming business …

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3 Travel Trends & How Your Property Can Take Full Advantage

We’re gonna have happy holidays in the hospitality industry this year and here’s why: Trend #1:  Business is good. Business is very good. The conference circuit this fall reflected an economic uptick across the board – hotels, resorts and vacation rentals. Smith Travel Research (STR) reports 46 months in a row of RevPAR growth. Better …

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Want to Drive VR Demand? Answer 4 Essential Questions to Harvest More Leads

An extensive survey by JD Power finds that guests who make reservations over the phone are more engaged and have a more positive experience than those who book on any other channel. Michelle Marquis, NAVIS VP, Marketing & Strategic Initiatives, shared her experience on how to make the most from the direct channel at Cornell …