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Profitability Strategy #4: Employ Actionable Analytics Then Act

For vacation rentals, the volume of available data is matched only by the variety sources providing that data, including: third-party and listing site data individual home data collective portfolio data owned property and managed property data reservations data email list and campaign data online vs. offline data owner and guest data “There’s no such thing …

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Reservation Agents Are Your Front Line: How to Coach a Winning Team

How do you measure your search engine marketing success? If you use only online metrics, you miss the biggest piece of the profitability puzzle, according to Michelle Marquis, NAVIS VP of Marketing and Strategic Initiatives. She clued in the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference in New York City on …