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Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer. Ultimately, the benefits of the outside in approach resulted in being more in tune with a partner’s perspective and less prone to mistakes.1 Another …

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Getting Personal: HSMAI Digital Marketing Strategy Conference Takeaways

While personalization is not a new topic, the level of emphasis it has received at the HSMAI Digital Marketing Strategy Conference this year signifies how important it is to fine-tune the customization of hotel marketing and service. Personalization is necessary at every step along the guest journey from the hundreds of micro-moments guests have across …

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Are You Making It Easy for New Guests to Book?

  “Growth is everything for hotels,” notes Skift’s just-released “Megatrends Defining Travel in 2016.” So simple and so true. Growth strategies may read differently depending on the size, brand scale, and category of hotel, but growth is essential to thriving in a market with a more diverse set of players than ever before, like private …

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The Most Valuable High Touch Guest Service Channels in the High Tech Digital Age

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and the use of mobile devices by travelers who shop, plan, and book online shines a light on the challenges hoteliers face in their fragmented, complex …

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Hotel Guests Earned Via Phone Worth More Than Web

George Bernard Shaw once said, “The single biggest problem in communication is the illusion it has taken place.” The rise of digital/mobile means of research and booking has spiked an exponential growth in written and visual communications—and with it an increased likelihood that the communication isn’t really taking place, that it’s missing the mark.   …

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What Booking on Google Means for Hotels

Travelers now have the option of booking a hotel room directly through Google, Google+, and Google Maps. While the “Book on Google” feature is currently in the beta phase, it speaks to the ever-increasing competition for market share. While there are benefits to this facilitated booking arrangement, when it comes to direct bookings — and …

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5 Ways to Grow Your Revenue in 2015

NAVIS is now bi-coastal! We opened our Eastern Regional Office in Orlando, FL with a gala on September 25th. Now, we’re ready to grow even more leisure revenue for our expanding list of clients. And speaking of revenue growth–read on for how to plan for a prosperous 2015. Has your revenue strategy kept pace with …