Marketing ROI Measurement

It’s an age-old problem that continues to confound marketers – measuring the return on marketing spend. Millions are needlessly wasted each year on campaigns that don’t move the revenue needle.

Tracking and measuring marketing ROI requires an inter-connected system that tracks online and offline (phone) responses, and ties actual booked revenue with campaigns; a technology that automatically and consistently captures and reports this data.

The Solution to Marketing ROI Measurement:

  • Deploy an integrated system to attribute activity and revenue to campaigns
  • Capture and report on all online and offline success for a true measure
  • Create and use real time results to reallocate spend to campaigns now proven to deliver
  • Leverage NAVIS’ Marketing Automation, Reservations Sales Optimization, and Hospitality CRM solutions to get more ROI
Know What Works Sputnik Graphic for Marketing ROI

Explore Other Challenges We Solve:


The Hum of a Well-Oiled Machine: The Benefits of Integrated Sales & Marketing Teams

Through integrated technology, unified teams have the potential yield more revenue and become a true guest engagement engine.

Hawks Cay Resort Logo

“With NAVIS, our marketing team has a complete picture of how our marketing campaigns are working or not working. The system has paid very real dividends for our property.”

Sheldon Suga
Managing Director

The Biltmore Miami Hotel Logo
The Greenbrier Resort Logo
East West Resorts Big Sky Logo
Vail Resorts Logo
Reunion Resort Orland Florida Logo Palmtrees